About

Designed To Move Beautifully

Designed To Move Beautifully

Travel by Peta was created by Peta Phipps, a lifelong traveler, publisher, editor, and founder of The Celebrity Travel Lounge.

After years spent moving through hotels, airports, resort rooms, media events, and far-flung destinations, Peta began to notice the small objects that make travel feel more considered. The bag placed beside a hotel console. The journal carried from one city to the next. The tag that makes luggage feel personal. The accessory that turns a practical moment into a polished ritual.

Travel by Peta is built from that point of view.

This is a collection of elevated travel essentials designed for the way people move: arrivals, departures, hotel check-ins, weekends away, long-haul journeys, road trips, resort stays, and everything in between.

Each piece is chosen and developed with a focus on beautiful utility, purposeful organization, and quiet luxury. The collection is not about excess. It is about thoughtful objects that travel well, look refined, and support the rhythm of modern movement.

From the Arrival Bag and Destination Bag to the Journey Tag, Journey Journal, Journey Bell, and forthcoming Valise, Travel by Peta brings a more polished sensibility to the essentials people carry.

Objects for the journey.

Designed for all travelers.

Made to move beautifully.

The People Behind the Journey

Discover the dedicated professionals driving Travel by Peta’s success.

Peta Phipps

Founder & Creative Director

Peta brings the eye of an editor, the instincts of a lifelong traveler, and the hospitality sensibility behind The Celebrity Travel Lounge. Travel by Peta began with her belief that the objects we carry should feel as considered as the places we go.

Dani Li

Production Director

Dani helps translate the Travel by Peta vision into tangible pieces: refined, useful, and made with attention to proportion, finish, and function. Her work keeps the collection grounded in quality while preserving the quiet elegance of the brand.

David Blair

Technical Lead

David supports the practical architecture behind the brand, from systems and details to the kind of behind-the-scenes structure that keeps a growing launch moving. His work helps turn beautiful ideas into something organized, reliable, and ready for the world.

Gina Hines

Operations Manager

Gina brings steadiness, history, and trusted operational rhythm to Travel by Peta. With decades alongside Peta, she understands how to keep details moving gracefully, even when the launch calendar is full. She is still camera-shy, but very much part of the journey.